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Welcome to Adsense-India, your one-stop source for complete Adsense Information!
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No clicks = no Adsense revenue for you! Traffic is the source of all your income. You need to get that traffic to your site. Marketing for Adsense The purpose of adsense marketing is not selling a product but to get people to come to your blog or website, see the ads and be tempted to click on them so that Google can pay you. The focus of your efforts is getting people to come to your site, people who are interested in what you have said on your site and are therefore likely to be interested in the products shown in the targeted ads on your site. There are several ways of getting people to come to your site. Each method requires detailed study. We shall just have an overview of some of them here. All these methods are not equal. Some of them have to be used carefully, lest you violate Google policy. In addition to these, you can also buy targeted to your site, if the revenue per click works out to be cost-effective. There are many places on the web selling traffic. You can also check out free traffic generation at traffic exchanges
a) Search Engine Optimisation When you type in a word or phrase into a search engine like Google.com the results page shows you a list of sites relating to that searched word or topic. As you can see on the top right of the results page, there are hundreds (thousands!) of pages on the web relating to your topic. Google displays results by order of rank as determined by their criteria. Now, unless your website or blog is displayed within the first two or three results pages you stand no chance of getting any visitors to your site through search engines. We tend to restrict our visits to the first few pages from the results. So how do you get your site to the first page of the results? You have to get search engines to think they are good enough and relevant enough to be shown first. Getting your site search-engine friendly is called search Engine optimization. Although the process itself is simple, it requires detailed explanation which is beyond the scope of this book. You can find more information at SEOpanikkarson b) Links One of the criteria used by search engines to rank your sites is popularity. They take a site to be popular if it has many other well ranked sites linking to it. The number of external links pointing to a site is also taken as a sign of popularity. There are “link farms” on the net, sites that sell links from them, but I suggest that you keep away from them. They could give you a lot of links, but if the links are not from sites relevant to the content of your site, you stand a chance of being banned from the search engines. In many cases, it is considered good strategy to purchase a link to your site from one of the top-ranking sites. Look at the search results for your keywords. Click on the top seven sites and get their contact information. Write to them for linking to your site. In many cases you can get a link for thirty days by paying around 100 dollars. You need not continue for more than a month, because by then the search engines would have come to your site through the link and indexed your site. c) Article Submission. This is one legitimate, no-cost but effective way of getting links and visitors to your site. Write articles, preferably on the topic of your blog itself. About 500 words of good content will do. Submit them to article directories and ezine directories. Article directories are websites where you can find and borrow articles on almost any topic. People write and submit articles to them, for other people to read and to borrow for use on their sites. If your articles are well written and contain some useful information they can get borrowed and posted on to any number of websites across the world. Remember that all your articles must show your copyright and a signature file. A signature file is something like a two-line box at the end of the article showing your name and your website/blog address (www.yourblog.com) and perhaps your email ID). Mention that the article can be freely used as long as it is used unchanged and always displays your copyright and signature file. Here are links to two article directories. www www Every time someone posts your article somewhere on the net you get free publicity, and hopefully, visitors to your site, clicks on your Adsense, and money in your account. Sometimes posting your articles to many article directories is time consuming and a hassle. There is a simple and affordable software that automates and makes this task a breeze. Click here to learn more about Easy Article Submitter d) Discussion Boards / Forums These are places on the internet where persons with similar interests discuss topics, exchange information and opinions. You can find discussion groups by going to the groups section at Google.com. You can also locate groups and forums by typing ‘forum” or “discussion groups” plus your topic in any search engine. Visit the group/forum. If their rules allow only members to post opinions, then sign up and join he group. Participate in discussions. That means you will post your opinions and suggestions to questions and doubts posted by other members. You can add your questions and doubts for other members to answer. Do not blatantly advertise your site, but let it in casually. After every post, mention your name and leave a link to your blog/site (like this: yourname, www.yourblog.com). Add your signature file to your posting. (A signature file is a line with your name/domain name and information about what you do/about your product or service. Always, always, have your domain name in the signature file.) Leaving a comment with a link to your site helps in two ways: visitors who read your comments may feel like having a look at your site for more information or merely out of curiosity. That means some free traffic for you. Secondly, links to your site from other sites are taken by search engine spiders as positives for better website ranking, to enable your site to show up higher in search results. e) Traditional Search Engines and Directories You can list your sites with them for free or for a fee that is not based on pay-per-click. Although these are not as important as the top three search engines by traffic volume, they can still bring you decent traffic over time, and traffic is always welcome. You can check up at www.searchengineguide.com or just do a google/yahoo search for search engine and direcories f) Using Adwords for Traffic (Arbitrage) This has to be done very carefully, with a close watch over clicks and earning statistics. Adwords is a pay-per-click advertising program from Google. It allows you to bid for keywords or phrases relating to your website or product. Each time someone enters your keywords or phrases into Google’s search engine, your ads are called up for display at the right hand side of the search results page. Anyone clicking on the ad is taken to your webpage or affiliate site (where they will hopefully buy your product.) Actually, Adwords is the source of all those ads placed by Google on you Adsense-enabled sites. Now let us see how the arbitrage opportunity works, to bring you traffic, clicks and cash.
Therefore, as you can see, it pays to know not only the high cost keywords, but also the cheapest ones. Google is not the only company providing Pay Per Click Advertising. For a list of other PPC providers, please click here Note: Google has recently made changes to the adwords program, making it less easy for arbitrage earnings. This was a result of internet marketers manipulating search engine results to get their sales pages to rank high on search results. To see what caused Google to make such changes read this article
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